The Revised v1.0 “Code of Conduct for CSPs” was released on June 22, 2016 and aims to “make it easier and more transparent for cloud customers to analyze whether cloud services are suitable for their use case.” In particular, it is hoped that “the transparency established by the Code will help create an environment of trust and create a high level of data protection in the European cloud computing market, in particular for cloud customers such as small and medium-sized enterprises (SMEs) and public administrations. The customer should be able to assign its rights under the contract to its affiliated undertakings and other undertakings which, as a result of a reorganisation, consolidation, divestiture or other similar entities, may become successors or related undertakings. Cloud computing includes remote access to a vendor`s software and infrastructure and often includes storing the customer`s data with that vendor. To this end, cloud computing agreements have some similarity to traditional software licensing agreements, but often have more in common with application hosting or service agreements. Therefore, the most critical issues and concerns that arise in the context of hosting and service application agreements also apply to cloud computing agreements. The reputation and good business of the client are essential and important assets. This reputation and goodwill is often symbolized and recognized by the customer`s name and other brands. Accordingly, any agreement should contain a provision covering all announcements and publications related to the transaction. The supplier is prohibited from issuing press releases without the prior written consent of the customer or from making other public announcements in connection with the contract or otherwise using the customer`s name and trademarks….

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